AfroEat Privacy Policy
At AfroEat, we are dedicated to safeguarding the privacy and security of our community. This includes our valued customers, our esteemed partners, and every user who interacts with the AfroEat platform. This Privacy Policy outlines how we handle and protect the personal data you share with us.
Use of Personal Data in Delivery Services
We utilize your personal data to facilitate delivery services for orders placed through AfroEat's platform, as well as orders placed directly on our partners' websites or applications. In such instances, we process the data received from our partners in accordance with this Privacy Policy.
Scope of this Policy
This Privacy Policy is also applicable to the processing of personal data of all customers, including assigned employees and users who engage with AfroEat's services. We are committed to protecting the privacy of everyone within our AfroEat community.
What Personal Data We Process and Why
"Personal data", as referred to in this Policy, means any information or set of information that enables us to identify you, either directly or indirectly. This may include, but is not limited to, your name, email address, phone number, and other identifying information. It does not encompass data from which the identity has been removed (anonymous data).
Whenever you interact with AfroEat through our Services, we collect and process your personal data. AfroEat may process your personal data for various purposes, including but not limited to:
- Usability and Accessibility
When you sign up to AfroEat we request for permission to use your location this information is used to display products , services and vendors close to you. As a vendor, your address is used so at every given period we can display your profile to users within your area. - Ordering Process with AfroEat:
When you place an order on AfroEat, we handle the personal data you provide with utmost care. This includes your name, address, contact details, order specifics, and payment information. We require this data to successfully process your order, communicate with you about order status, and coordinate with our partners for delivery. Our commitment is to ensure a seamless ordering experience while respecting your privacy. We process this data based on our contract with you, your consent, or to comply with legal requirements. - Feedback and Reviews: Your Voice Matters:
Post-delivery, we invite you to share your experiences with our partners and couriers through reviews. This valuable feedback helps us enhance service quality and partner performance. Your input, including your name and contact details, is processed based on your consent and is crucial for maintaining our high standards. Only your first name and review content may be visible publicly, ensuring a balance between transparency and your privacy. - Customer Services and Support
When you reach out to AfroEat's customer service, we use the personal data you provide to address your queries or complaints. This includes any information collected during call recordings for quality assurance and to improve our customer service. In compliance with regulations like the EU Digital Services Act, we may also process your data for handling internal complaints and protecting against misuse of our services. The data processed for customer service includes:- Name
- Address data
- Contact data
- Order and transaction data
- Payment data
- Comments and feedback
- Correspondence content with the customer service department
- Customer Accounts
If you interact with our Services you are given the opportunity to create an account with us either via our platforms or via using third-party social login portals (e.g. Apple, Google, Facebook Connect or other platforms) where privacy statement of the relevant third-party will also be applicable to you in addition to this Statement. If you do not wish to create an account with us, we also provide you with the option of proceeding with a guest (temporary) account to browse or complete your purchase with us. Depending on the circumstance, we may rely on your consent or the fact that the processing is necessary to fulfil a contract with you, or to comply with law. You can withdraw your consent and/or delete your account by contacting us. The withdrawal or deletion of your account may have negative consequences on your user experience. We may process the following personal data for customer account purposes:- Name
- Address data
- Contact data
- Credentials (applicable for AfroEat for Business)
- Loyalty programs (in applicable markets)
AfroEat has several loyalty programs to provide you with offers and discounts. When you make use of one of our loyalty programs, we process your personal data to provide you with the discounts or offers as set out in the respective loyalty program. Depending on the circumstance, we may rely on your consent or the fact that the processing is necessary to fulfil a contract with you, or to comply with law. One of our loyalty programs is the loyalty shop, where you may claim offers from external partners. Some of the loyalty shop partners require your personal data for shipping purposes. We may process the following personal data processed for the loyalty shop and shipping of your order:- Name
- Address data
- Contact data
- Customer research
To make sure that our Services are aligned with your preferences and to improve our Services and platforms, AfroEat may approach you to conduct customer research; such as but not limited to, surveys. We only send you these types of communications with your prior consent unless this is not necessary according to the applicable law. Participation in the customer satisfaction surveys is completely voluntary. If you do not wish to receive these surveys you can unsubscribe from them in the messages itself. We may process the following personal data for research purposes:- Name
- Contact data
- Order and transaction data
- Research input
- Marketing
We also process your personal data to be able to send you (personalised) marketing communications and notifications to administer, support, improve and develop our Services. Such messages may include the latest news, discounts, and updates about new Partners, and other communications that may be subject to direct marketing. We rely on your consent unless your consent is not necessary according to the applicable law. Whenever you want to change your preferences with respect to receiving such communications, you can unsubscribe using the unsubscribe link in the messages, in your account settings or by contacting us. We may process the following personal data for marketing purposes:- Name
- Address data
- Contact data
- Order and transaction data
- Review(s) (optional)
- Campaign data (optional)
- DeviceID
- Cookie and Technology data
In order to enable us to personalise your user experience with AfroEat and optimise our Services offered to you, we may use automated decision making and profiling for marketing purposes. Please refer to "Automated Decision Making and Profiling" section below for further information. There may be cases where AfroEat may process your personal data for promoting third-party offers, products and services. The legal basis for this processing of personal data is your consent unless your consent is not necessary according to the applicable law. Whenever you want to change your preferences with respect to receiving such communications, you can unsubscribe using the unsubscription link in the relevant messages or to opt-out of communications by SMS reply with "STOP” in accordance with applicable law. You may also decline marketing messaging sent by push notifications by refusing the relevant permission to our app in your phone or tablet settings, however this will also prevent you from receiving order updates via push.
- Cookies
AfroEat uses cookies or similar technologies for functional, analytical, and marketing purposes. Data processed for cookie purposes defer per purpose (functional, analytical or marketing) and depend on the preferences set by you. Please refer to our Cookie Statement for further information about our use of cookies and/or similar technologies. You can always change your cookie settings via our preferences center and/or your settings in the tool you use to browse. Please note that disabling cookies may deny you the ability to use some of the Services and/or features on the website or impair your user experience. - Fraud Prevention
AfroEat processes personal data to prevent fraud and other forms of misuse on and via our services. This is essential for safeguarding our platform and our users. Depending on the situation, processing may be based on your consent, the necessity to fulfill a contract with you, or legal compliance. For fraud prevention, we may process data such as:- Name
- Order and transaction data
- Payment information
- Device information
- IP address
- Browser details
- Analytics
AfroEat uses your personal data to improve our website, our range of products and services, and to fulfill our reporting obligations, which may include obligations to advertisers. This processing may be based on your consent, contractual necessity, or legal requirements. We ensure that reports do not contain personal data that could trace back to you. - Campaigns
AfroEat may conduct campaigns or contests in relation to our services. Participation is always voluntary and based on your consent, unless consent is not required by law. You can withdraw your consent at any time by contacting us. For campaign purposes, we may process data such as:- Name
- Contact information
- Optional order and transaction data
- Campaign participation details
- AfroEat Business Accounts
For users of AfroEat Business, we process data necessary to facilitate business orders and services. This may include:- Name
- Address and employment data
- Job role and departmental details
- Contact information
- Details of allowances and transactions
Please note that your data may be shared with the entity providing your allowance (e.g., employer or business partner) for the execution of our contract with them.
Additional Purposes
We will use your personal data only for the purposes outlined above. If we intend to use the data for other purposes, we will inform you accordingly, in line with the significance of the changes.
Data Collection Methods
AfroEat acquires, processes, and retains your personal data, which you provide through ordering, account creation, or direct communication. This includes data provided voluntarily by you, data collected automatically (e.g., via cookies), and data obtained from third-party sources.
Age Restrictions
Our services are not intended for individuals under the legally defined age of majority. We do not knowingly collect data from minors without parental consent.
Automated Decision-Making and Profiling
AfroEat uses automated decision-making and profiling, for instance, to select available offerings based on your location. Decisions that significantly impact you will not be solely based on automated processes, unless legally permitted.
Data Retention
We retain your personal data only as long as necessary for the purposes collected, including legal and accounting requirements.
Sharing Personal Data
AfroEat may share your data with partners for order fulfillment and other service-related purposes. If you order through AfroEat, your personal data (e.g., name, order details) is shared with the selected partner to complete and deliver your order.
Third-Party Websites
Our website may include links to third-party sites. We are not responsible for their privacy practices.